How To Increase Conversion On Your Website
We have to primary goals for all Karma Snack clients. Increase traffic and
increase conversions. For increasing conversion, we run a multitude of testing,
and processes to optimize your website's main call to action.
An example of a call to action is a contact form being filled out, a lead
generation form, a sale being made on an ecommerce shopping cart, or an inquiry
phone call being made to your staff for your products or services.
Your website's primary focus should be selling your company's services 24 hours
a day, and simple increasing traffic to your website is not enough. Increasing
the traffic that converts into traffic (conversion rate), allows you to get a
bigger ban for your investment.
We increase conversions with a number of methods.
Testing
We use A/B Spit testing, multivariate testing, and other technologies such as
heatmaps, mouse scrolling, hovering, click, and eye track to get a better
understanding of how users interact with your website. We continues test all
aspect of your website and adjust your pages individually to increase your
conversion rate.
Optimize Web Pages
The pages your visitors land on have to constantly be testing to improve upon
its performance. Simple imagery such as the photos, images, and even what font
size effect your conversion rate.
Optimize PPC Campaigns
Your keywords, Adgroups, Adcopy, landing pages, quality score, layout, and
images all affect your pay per click campaign's overall performance. We test
and continuously look for ways to improve each aspect of your PPC campaign.
Industry standards for PPC campaigns generally range from 2 to 3% for
conversions. Our client's average conversion rate for PPC is between 10 to 25%
and climbing. Continuously testing allows us to get great results for our
client's PPC campaigns.
Optimizing Viral Marketing Campaign
Viral marketing is the new kid on the block in the online world. However simply
having a Facebook, Myspace, or Twitter account doesn't mean you're viral. Your
particular audience might not use any of the mentioned social networking sites.
They may visit social media sites like Yelp, Merchant Circle, etc. We test your
website's "Social Life" and find out what viral campaign will get you're the
best results and increase your website's sales.
In order to get your conversion rate to a point where we are comfortable we
first have to build the foundation of good marketing and SEO as a start.
We then go into each specific aspect of your site, test it, analyze the metrics
to see how to get your better significant conversion from where you currently
are.
We have weekly brainstorming sessions on each client and never stop looking into
ways in which to increase your conversions. Whether we need to implement media
such as pictures, images, video, or audio, we always take a proactive approach
to our marketing efforts to increase your conversion rate.
Contact Us
We love talking to potential customers and getting a better understanding of
what needs they have; if you have a any questions about anything, or simply want
to get advice about a specific campaign you are running feel free to contact us
anytime of the day. We may not work with everyone, but we will be more than
happy to point you in the right direction.
What's Next?
Stay in Touch! We've Some Big Surprises Coming!
