February 5th, 2010
Viral marketing is not referring to an illness; it is describing the person-to-person spread of information. Before modern technology, word-of-mouth was how people communicated about good and bad businesses. It would appear that things have come full circle. With modern technology and social networks, there is a twist, the sheer number of people that can pass along information and the speed that information can be spread. This can happen naturally, like when a funny video is passed round and receives a record number of views. It can also be planned and incorporated into an Internet marketing campaign.
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Viral Marketing 
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February 3rd, 2010
Ants have long amazed humans with their strength and organization skills complete with a chain of command. Watching a stream of ants traveling in and out of their anthill can be impressive in itself as they transport large heavy pieces to the anthill entrance, but real show of their skill is all underground, out of site, and hidden beneath the anthill. A successful website is very similar to an anthill; the real work is behind the scenes and not visible by simply looking at the website.
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February 3rd, 2010
The Internet has made face-to-face meetings obsolete. There are web cams that are used, especially by big businesses, but most transactions made by the average person in the world of online shopping are impersonal or worse yet, the face that is associated with the transaction is a random photo stolen from the Internet. So how can a business owner or manager stand out and make the transaction seem personal when doing business online? Personalizing the contact with customers can do it. There are a number of ways to personalize online contact with customers.
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February 3rd, 2010
It is not enough for a business to be efficient, it is necessary … but it is not enough. The business must also function effectively. A smoothly run office is good, but if the office team doesn’t effectively execute the tasks at hand, the office will be of no value to the business. On the other hand when an efficiently run office effectively processes information, get orders out in timely manner, and satisfies customer’s needs, then the efficient office has value to the business because it is effective.
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February 3rd, 2010
There comes a time when a website will need to be remodeled. It can be a simple upgrade to incorporate new technology or it can be a complete remodeling that will be the equivalent to gutting a house before beginning the remodeling process.
How do you know that your website might be in need of a remodel? First you can start with a free website analysis like the one Karma Snack offers and look over the results of the analysis.
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February 2nd, 2010
Quality isn’t spelled with a “K”, but Karma Snack is! Why are more businesses hiring companies like Karma Snack to do their Internet marketing? It is because they want quality. There are those who think they can do it all. In no time they realize that they can’t when they see the lack of results from their effort. Growth ends up slow and labored.
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