Social Media and Branding
March 9th, 2010
Major corporations with strong brand names need to use social media in order to further strengthen their brand name while staying in touch with its new digital age savvy consumers. Any corporation that fails to use social media for marketing and communication with its consumers in this manner will be making a fatal mistake. This is because this is a generation that doesn’t know life without a cell phone, an iPhone, or a smart phone that allows them to stay continuously connected to the Internet world.
Do It Yourself Viral Marketing
February 23rd, 2010
Due to the economy many budgets are shrinking. This is causing many Internet business owners to try their hand at viral marketing. Some business owners can do this successfully or have a staff member that can do it. Producing viral interest in a business, product, or service is easier when there is little competition.
How to Incorporate Viral Marketing into your Internet Marketing Campaign
February 5th, 2010
Viral marketing is not referring to an illness; it is describing the person-to-person spread of information. Before modern technology, word-of-mouth was how people communicated about good and bad businesses. It would appear that things have come full circle. With modern technology and social networks, there is a twist, the sheer number of people that can pass along information and the speed that information can be spread. This can happen naturally, like when a funny video is passed round and receives a record number of views. It can also be planned and incorporated into an Internet marketing campaign.
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