Using the 7 Ps in Your Internet Marketing Plan

June 7th, 2010

The 7 P’s are very important in Internet marketing and can help in making it more effective.

• PRODUCT-You need to be able to assess the market and the customers’ mood to understand if the product you are selling online is really in demand or not? A good product sold at the wrong time or in the wrong place might not sell as much, so you need to be educated in how someone surfing on the Internet will be attracted to buy your product. Appropriate research should be done ahead of time.

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Standing Out in a Faceless World

February 3rd, 2010

The Internet has made face-to-face meetings obsolete. There are web cams that are used, especially by big businesses, but most transactions made by the average person in the world of online shopping are impersonal or worse yet, the face that is associated with the transaction is a random photo stolen from the Internet. So how can a business owner or manager stand out and make the transaction seem personal when doing business online? Personalizing the contact with customers can do it. There are a number of ways to personalize online contact with customers.

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