May 23rd, 2013
Website split testing is defined as the process of showing two or more versions of the same page so that you can see the difference in results. It is one of many services that an Internet marketing company will provide. Some businesses choose to do it themselves. For instance, a split test may opt to split test two different sales letters in order to see where you will get the most sales. Also a split test can test numerous banner advertisements in order to see which one will generate the most clicks.