June 9th, 2010
Almost 90% of the CEOs of the top-notch companies across the globe feel internal communication is the single most important issue responsible for the success or failure of an organization. However, only a small percentage of CEOs are actually content with the quality and depth of internal communication within their companies. Internal communication is as important as external advertising. After all, how would a company win the customer’s trust if it cannot garner the goodwill and trust of its own employees? When communication is occurring in a business, the business has more information in which to formulate a successful marketing plan.