May 16th, 2013
The Internet has truly arrived as the marketing platform that is capable of dispensing valuable information about the brand to the target customers. It is also a valuable tool to reach a large cross section of potential customers of varying demographics that wouldn’t have been possible with conventional marketing options. However, like any strategy, the effectiveness of Internet marketing lies in its ability to increase sales and revenue, not just increase online visibility. One does not necessarily go with the other, because non-targeted traffic won’t necessarily lead to an increase in sales and revenue. Internet marketing doesn’t just comprise of having a company website but also coming up with ways of finding more innovation and engaging ways to attract, retain, and convert visiting customers into purchasing customers.