How Do I Increase Traffic To My Website?
Website owners come to Karma Snack asking this exact question. They want to increase their traffic, increase their leads/sales, and increase their revenue, and be able to manage a growing online business.
We specialize in Internet Marketing for businesses with budgets as little at $1000 to over $5000 a month. It’s important to note that we can adjust to any size budget to help you gain the sales you are looking for.
Internet Marketing Campaign
A proper Internet marketing campaign can includes search engine optimization (SEO), pay per click management (PPC), and social media marketing (Viral). Each one of these areas can help you achieve amazing results when it comes to increase your online traffic. Let’s talk a little about each one of these.
Search Engine Optimization
SEO techniques are utilized by Karma Snack to increase your rankings, presence, and traffic from search engines. Search engines have the ability to deliver massive amounts of traffic to your business. A proper search engine optimized website and Internet marketing campaign can reap you great rewards.
During SEO, web directories are utilized to gain you traffic from specific industry directories that will drive targeted traffic to your website, as well as show the search engines that your website is being linked to from well know authority websites that the search engines trust. This process helps increase your PageRank (Google’s search engine rankings system).
RSS feeds are also utilized to spread the message of you website, your pages, and content throughout the Internet and generate you traffic by linking back to your website.
Writing and syndicating articles that are geared toward your targeted audience will feed the search engine spiders, which are hungry for information about your services. The syndicating process allows your article, video content, and images to be seen on other major trafficked websites, which in return send you traffic for being the original source of the content.
An important factor in SEO is updating your website with fresh new content that will keep the search engine spiders fed and continue to send you traffic since your information is up to date.
There are other factors that are involved in SEO, and that are important to fully understand how search engines such as Google, Yahoo, ASK, and MSN can send you thousands of visitors on a daily basis. You can read more about these techniques in the “Karma Snack Knowledge Center” as well.
Pay Per Click
A proper pay per click campaign can be utilized to drive immediate traffic that you pay for on a per click basis from the major traffic source websites such as Google, Yahoo, Ask, and MSN. Google’s Adwords advertising program is one of the most famous PPC programs online.
With a PPC campaign you bid on your targeted keywords to gain traffic to your website. If your bid is good enough with a good quality score, your Ad will appear for your keywords and with properly optimized Ad copy people will click on your Advertisements. Once they go to your website, your landing pages will be the portal to your website, in which you will be able to sell them on your services, and convert them into a sales.
At Karma Snack, we help increase your quality score, so you pay less than your competition for your keywords, but still have your advertisement placed higher than theirs. We create and test new ad copy and landing pages to optimized them for increased sales.
An example: We create an Ad that has a Click through rate of about 5% (5% of the visitor that see the Ad click on it), and your landing page has a conversion rate of about 15% (15% of the people that landing on your page become a sale or lead), we work and test your ad copy to increase the click through rate (CTR), and increase the conversion rate on your landing page, so you get more bang for your buck. We also work to reduce keywords that are not performing, and increase ones that are doing excellent. It is a daily ongoing process of monitoring bidding strategy to get the maximum results for your website.
PPC is the fastest way to increase your traffic tomorrow for your website, but compared to Viral, and SEO, the most expensive.
Viral Marketing
Viral marketing involves getting traffic from buzz marketing websites. These websites include traffic portals (directories, industry portals), social bookmarking sites (Digg, Delicious, StumbleUpon, etc), social media websites (Facebook, Myspace, Twitter, Yelp, etc), and web 2.0 websites (YouTube, Squidoo, Merchant Circle, etc).
Understanding your target audience and where they visit when they are online is the first step. We encompass statistics and analytics of your targeted audience into every viral marketing campaign. We get traffic from places that your target audience visits and don’t concentrated on places where a 10 year old kid for example will be surfing (Unless that is your target audience).
Forums and message boards are also another great way of getting traffic that we encompass into your viral marketing campaign. Newsletter solutions, allow you to increase your list to up-sell to current customers and help them stay informed, this is also considered buzz marketing.
Viral Marketing is one of the most effective way to generate targeted traffic, and when done properly can propel a website’s traffic very quickly.
When comparing PPC, SEO, or Viral to any traditional marketing medias such as TV, Radio, or Print, Internet Marketing is by far the cheapest way to get sales for a business. It has the highest ROI, and is most important, measurable, and accountable.
For more useful resources and information on Internet marketing, or if your would like to talk directly to us please get in touch with us today by going our contact us page.
At Karma Snack, we guarantee that if you don’t see significant results within 7 to 10 months of your marketing campaign, no matter what, your next year is FREE!!!
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Hi great information.
How expesnive is viral marketing and does that get us more qualified visitors
Thanks for sharing these valuable information.
…
Viral Marketing definitely gets you more qualified visitors which convert better into leads or sales from your website. The costs depends on the viral marketing campaign you want to run, for how long, and the resources necessary to properly implement a successful campaign.
That question is like asking how much is a car. Well it depends on what type of car you want, what features, packages, are you looking for a luxury car, sports car, collectors car, etc. There is no fixed price since each campaign is different in terms of targeted audience, how big you want to go – local, regional, national, or international, and how much resources is it going to take – man power.
If you have a specific idea or campaign in mind, contact us and we can get you a free quote.
It’s a great article. As a marketing professional, I am wondering though–with so many Share tools, are you not going to run into the issue of duplicate content? Not all of the social bookmarking sites use nofollow, right?
The duplicate content theory has been widely misleading. If you simple link back to the original article that is being duplicated, you as the owner of the original article will not get penalized, nor will the websites duplicating the content.
Google talks about this on their blog:
http://googlewebmastercentral.blogspot.com/2006/12/deftly-dealing-with-duplicate-content.html
—–Excerpt—–
Syndicate carefully: If you syndicate your content on other sites, make sure they include a link back to the original article on each syndicated article. Even with that, note that we’ll always show the (unblocked) version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.
—–Excerpt—–
What they are pretty much saying is that they will determine the best article to show their audience, but since you are the original author and the links are going back to you, if your website is appropriate, you will most likely be the one they link to.
But the overall point of syndicating articles or content is not for search engine rankings, it is to increase the referral traffic going to your website from these sources. Since the point of all websites is to simply increase traffic and increase revenue (business websites), then anything that we can do to increase people going to the website will help.
I always stress to worry and concentrate on increasing traffic, user experience, and writing for the visitors instead of writing for the search engines, since in the end, the visitors are the ones buying your services.
Where a lot of search engine optimizers fall prey, is they start concentrating on writing and optimizing their website for search engines without thinking about the user in mind. The search engines don’t buy anything, they just send traffic, if your website is well written and users love it, they notice this and send more traffic.
One rule of thumb I always use it to make sure the search engines, Google, or a particular traffic source never dominates my overall traffic generating plan. For example If I see Google sending me over 30% of my overall traffic, I know I need to concentrate on getting traffic from other search engines and web traffic sources. The reason being that I drop in rankings and get de-indexed from one source, I don’t take a huge hit on my business. There are some online website getting as much as 80% of their traffic from Google, they are setting themselves up for a big lose if one day Google decides to not like them. No business can survives an 80% lose in sales, but that what happens when internet marketer concentrate on one source of traffic. What syndication does is allow us to increase websites sending us referral traffic, and keep the overall traffic stabilized so one one source is dominating us.
I try to keep my Google traffic at 30%, and overall search engine traffic to 50%, referral traffic to 40%, and direct to 10%. The only really way to do this is to increase my website’s presence on other sites through syndication, viral marketing, etc. This allows me to not only get more targeted traffic, but in the end search engines see this and will start increasing your rankings as well. So it’s a constant balancing act of increasing referral and direct traffic.
Let me know if you have any other questions, I will be more than happy to explain.
Thanks,
Adelard G.
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