Building Credibility with a Website
With a new business and even established business, it can be a long road before credibility is built. A website can speed up the process.
Credibility can be built with a website the following ways:
• Company history and background-content that describes the history of the company with timelines. Photos, videos, awards, and memberships can be included in the content.
• Owner’s credentials-a new company may not have much of a history, but often the owner has experience and background related to the new business. Content can include education, experience, awards, testimonials, and more about the owner.
• Customer testimonials-the testimonials should be genuine and posted with permission of the satisfied customers.
• Acknowledgements-any awards, notable mentions, letters of appreciation, and other positive information about the company.
• Reviews-favorable reviews of the company, the owner, or the employees that have been published can be included in the website design.
• Prestigious customers-with permission, include the name and logo of any well-known customers on the website.
• Articles-published and unpublished articles about the business.
Other ways that a website can contribute to credibility is by presenting a professional image by the design of the website. An easy to navigate website will allow the visitor to learn about the company, the products, and the services that a business has available.
A website with the following can damage credibility:
• Poor design
• Difficult navigation
• Trouble locating
• Complicated website address
• Poor content
• Slow loading
• Distorted on some browsers, operating systems, and varied screen resolutions
• Hard to locate on the internet
• Unattractive color scheme
A small percentage of potential customers will find a business by seeing it as they drive through town. Even those who look in the yellow pages often are using the yellow pages from their computer. Many potential customers are on the Internet searching for the perfect products and services. A business’ Internet image is very important to give the image of a credible company that is worthy of the searcher’s business.
To have a professional looking website like the ones in Karma Snack’s portfolio, go to KarmaSnack.com to find out more about what they can do to promote the credibility of your business with a website.
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Can you provide more information on this? best regards
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good information. Thanks for the post.
Great information. Thanks for the post.
It’s funny that you finally spoke up! I have been waiting for someone to bring this out to the open! Anyway… nice post. I will be back.
I have always wondered about this – thanks for making it clear for me.
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Hi i am so pleased I found your blog, I really found you by mistake, while I was searching Yahoo for something else. At Any Rate I am here now and would just like to say thank you for a wonderful blog posting and a all round intriguing blog (I also love the theme/design). I do not have time to read it all at the right now but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read more.
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
It’s great to see people freely expressing their opinion.Thanks for your insights.
Cool, there is actually some great points on this blog some of my readers just might find this relevant, will send a link, thanks.
I dont post often but man what a article !! Thanks.
It sounds like you’re creating problems yourself by trying to solve this issue instead of looking at why their is a problem in the first place
Very good reasons but there is one Id like to know more about like I told you Im new to tis blogging thing altho I have posted several blogs I still have lots to learn and Im interested in the one that says go back to your old posts and edit them for SEO like what do I edit to make them better any words in particular I should add ? Like I said Im such a dummie at some things and SEO I do not understand thanks your article was interesting.
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Thanks for this informative review