How To A/B Split Testing for Better Results!
We utilized A/B Split testing and multivariate testing to increase traffic and
increase conversions for our client's websites.
A/B Split testing is the method of taking web page and creating an alternative
page with different elements. We then send 50% of traffic the first page and
the other 50% to the 2nd page. We measure the results and figure out which page
is going to increase conversions and traffic. We then deploy the winning pages.
That's not the end though. We then test the new winning pages with another
version of the same winning pages, and continue the cycle. The end results will
be that each page on your website continuously gets better and better and helps
convert your traffic into leads, sales, forms, or phone calls. Whatever your
website's desired call to action is, we will continuously optimize and make it
better.
We test all elements of your websites and your PPC campaign's landing pages. We
thoroughly test your color scheme, text, font size, and other aesthetic aspects
of your sits. We then come to a conclusion that will make significant
improvements to your website's traffic and most important conversion rate. Here
are some of the things we look to improve for each A/B testing campaign we run:
- Traffic
- Conversions
- Click Through Rate
- User-Friendliness / Usability
- Goals / Call To Actions
- Search Engine Rankings
We utilized A/B Split testing for all of our client's PPC campaigns. We
optimized each individual landing page according to conversions of the desired
call to action.
AB testing allows us to optimized productivity, costs, gains and more. Testing
allows our clients to constantly test new ideas and figure out whether they
will perform successfully for their websites.
We integrate all testing sites with analytics software like Google Analytics or
Omniture Web Analytics to get a better understanding of how users interact with
your website.
To learn more about our A/B split testing methodology and how it is a big part
of our Internet marketing process contact our marketing experts today.
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