How To A/B Split Testing for Better Results!
When A/B split testing is developed and monitored by a marketing company with extensive expertise such as Karma Snack, profound increases in customer and potential customer responses are seen.
A/B split testing is a marketing method to compare a control sample to other test samples that have a single variable change. The goal is to determine which of the samples has the most significant response rate. In order to be significant, the test needs to be received by an audience large enough to determine which variables were most successful.
This is a method of testing that is used with great effectiveness on web pages, email campaigns and banner ads. But, again, this process needs the careful attention of an experienced team, in order to determine which combination of copy, layouts, colors and images have the greatest positive results in increased traffic and increased conversions for their clients' websites.
To be truly effective, A/B split testing and multivariate testing needs to be an ongoing process. Newly developed, effective pages are tested against other versions of the new pages, and the process continues. Each page of a client's website is continually improved, responding to the web-browsing audience. The ever-improved site converts more traffic into leads, sales, form responses and phone calls.
Karma Snack tests all elements of a website, as well as a business's pay per click campaign, testing even the smallest detail such as font type and size. In addition to paying close attention to the overall traffic and the conversion numbers, there is also specific diagnostic information regarding click through rates and search engine rankings. Karma Snack relentlessly tests for user friendliness and usability, and they test for a site's stated goals and the calls to action.
No stone is left unturned in the process of Karma Snack's A/B split and multivariate testing. The positive components of successful testing are numerous. It optimizes gains, productivity and costs. In addition, Karma Snack keeps the client in the loop. They understand that clients know their business, and the team at Karma Snack works closely with clients, asking them for their input in testing new ideas.
There are various tools that Karma Snack integrates with their tests, such as Google Analytics and Omniture Web Analytics. All of the various tools working in concert improves Karma Snack's understanding of the user's interaction with the client's website.
The friendly team at Karma Snack is waiting to talk with you about how A/B testing will improve your business. Contact them today.
