How To Use Multivariate Testing For Improving A Website
Similar to A/B Split testing,
Multivariate Testing allows us to take our client's website performance to the
next level. We Multivariate Testing to
increase traffic,
increase conversions, and find the
right message for the targeted visitors for our client's.
The simple difference between A/B Split testing and Multivariate Testing is
where A/B Split testing only allows us to test 2 different versions of a page,
multivariate allows us to test several different versions of different elements
on a single web page.
In the left hand example testing of the inside layout color scheme was done to
find the perfect color combination that allowed for highest traffic that
converting into the desired call to action.
Multivariate testing can test the effectiveness of many different changes and
combination of changes on a web page. Every thing from the colors, font size,
images, and content can be testing to create web pages that are highly
converting, and targeted for the audience.
We gauge how users respond to different aspects of a page and analyze the
information. Once we have gathered enough information about the best
combination we implement that version.
But it doesn't end there. We continue to test with different elements from the
winning pages. This allows us to stay ahead of the competition and supplies
client's visitors with the most user-friendly page.
We test everything! From Layout, text, images, colors, placement, usage of
space, and the various aesthetic and non-aesthetic variables that can affect
your call to action. The goal is to constantly tweak different variables, which
allows us to constantly increase conversions.
Different demographics response to different message, and understanding how each
demographic interacts with a client's website allows us the ability to server
specific content to a visitor which will convert for their demo. Some people
like reading text, others watching videos, other audio, and other just seeing
pictures. Once we have enough data on what combination works for each visitor
we then use behavior metrics to serve the right content using out Dynamic SEO
technology platform.
To learn more about our Multivariate Testing methodology and how it is a big
part of our Internet marketing process contact our
marketing experts today.
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