How To Use Multivariate Testing For Improving A Website
Karma Snack is known for its range of sophisticated testing methods to improve the performance and appearance of their clients' websites. One such test is Multivariate Testing. Similar to A/B Split Testing in some ways, Multivariate Testing has the power to take a Karma Snack client to the next level of performance with significantly increased traffic, which leads to increased conversions.
The substance of Multivariate Testing is in the testing of several versions of elements on each web page. This differs from A/B Split testing in that a split test only tests for 2 variables.
In Multivariate Testing, various website iterations are shunted to equal numbers of visitors, and the responses of the visitors provide meaningful statistics regarding the effectiveness of each tested version. Karma Snack gauges the website's visitor response to each aspect of a web page, and then they analyze the gathered data.
Multivariate Testing can test for any particular parameter or set of parameters. For example, in a multivariate test of color schemes, several color schemes can be tested at once, and the color scheme that netted the greatest traffic and converted into the desired response is then used for the website. The Multivariate Testing can continue. The current highest-converting version can then be tested against other color schemes.
This is the simplest of multivariate tests. But they can become quite sophisticated, testing, for example, for subtle text changes. All aspects of a website can be tested and effectively improved with Multivariate Testing, inclusive of the site's layout, placement of the different web page elements, the usage of white space, images, font style and size, color schemes and other splash colors, the text content, headlines, audio features and video components. In other words, all the aesthetic and non-aesthetic variables that impinge upon the web page's call to action can be tested.
The significant power of Multivariate Testing is that it can be engaged in a ongoing manner, continually finessing and fine-tuning a website for its peak performance and to provide an engaging and informative experience for the site's visitors. This constant tweaking of the different variables allows for a ongoing improvement on conversions.
Different demographics are taken into consideration as well, as different demographics respond positively to messages expressed in different ways. Karma Snack's behavior metrics use all the gathered data within their dynamic SEO technology platform.
Karma Snack's marketing experts will help you learn how Multivariate Testing can improve your business's bottom line. Contact them today.
