Pay Per Click (PPC) Management Services
With a properly optimized and tested Pay Per Click (PPC) marketing campaign, you can instantly drive targeted and focused traffic to your website.
PPC is an online marketing tool that allows our clients to generate traffic and get a faster & higher return on investment (ROI) with their budget.
As part of all internet marketing campaigns we launch for our clients, PPC held generated faster return now as SEO kicks in down the road. This allows
us to minimize downtime for our clients, and see results without missing a beat.
Here are some factors that we focus on with your pay per click advertisement campaign:
- We do demographic research on your industry and brand. We research the lingo that your customers are using to find your competition and target those keywords to you. We continuously do deep keyword research to find new and better niche keywords or phrases that will help increase your traffic.
- We figure out the hyper focused keywords that increase sales for your industry. This allows your PPC campaign to target more focused
keywords. This results in your sponsored search advertisements only showing to people that are most interested in your products or services.
An example: if someone is searching for a specific type of tennis shoes like "red and white tennis shoes", they are more likely to convert into a shoe sale, rather than someone typing in just "shoes".
By targeting more people that are ready to buy "red and white tennis shoes", or "red tennis shoes", we are focusing on key phrases that convert into sales, and that cost less (since the competition is not bidding on them) ultimately helping you gain greater revenue at lower costs. - Ad Copy. Your advertisement had to hit a home run with your target audience. We continuously test your ads to find improvements, and
increase conversion rate of your traffic into leads.
An example, if we test "advertisement A" versus "advertisement B", and find that "advertisement A" increases traffic, but "advertisement B" increases sales, we go with B. We then test it against C, D, etc. to continuously find the best results, lower your overall cost, while always working to improve your bottom line. This kind of test is known as A/B Split Testing. - Landing Page Development. We create customized landing pages for your advertisement copy according to your targeted keywords and if requested geo-targeted ads. Each Landing Page is then A/B split tested to find the best optimal setting to increase your leads/sales.
- PPC Campaign Analyzing and Reporting. We analyze and report the results of test and campaign positions to help you make key decisions on your marketing campaigns. We take the data we find and inform you on critical areas that need improvement and things we are doing to improvement your Pay Per Click campaign strategy.
- Quality Score Fix (for those that currently have another company managing their PPC Campaign). The quality of your keywords, your
advertisement copy, and your landing page all affect the quality score that you are given. This quality score in turn tells Google, in this
example, whether or not to charge you more for the keywords you are bidding on.
If your quality score is low, that means the keywords you are bidding, your advertisement copy, and your landing page is not giving a clear message to Google's users, so Google penalizes you for this by charging you more for your low quality keywords. By focuses on all aspects of your quality score we are able to help you increase your traffic, and decrease your cost for the keywords you are bidding on. - Testing new traffic sources. Sometimes we find that an MSN paid campaign might convert into more sales than a Yahoo or Google campaign, so we focus on the places that are helping you make more money.
PPC is one of the fastest ways to get results for your website, but only if done right from A to Z. Our staff members have over 15 years of experience
on managing multi-million dollar pay per click campaigns as well as optimizing smaller budget accounts. Not only do we focus on driving traffic, but
also converting traffic into sales for you.
Learn more about our PPC Services by contacting a Karma Snack internet marketing consultant today.
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