Your Professional Search Engine Marketing Solution
Search Engine Marketing (SEM) encompasses all aspects of online marketing in which a search engine is involved. This includes Search Engine Optimization (SEO), Pay Per Click (PPC), paid placement, contextual and display advertising, paid inclusion, affiliate marketing, and website design.
At Karma Snack, we include advanced lead generation, conversion optimization, reputation management, copywriting, and branding as well.
Karma Snack search engine marketing is broadly divided into two sectors, paid and non-paid. Here is a little overview on the mentioned aspects of SEM.
Non-Paid Search (No directly payments to search engines)
Website Design
Your website's design conveys a very important message about your brand. On average you have 5 seconds to grab the attention of a website visitor. Your design needs to correctly convey trust, reliability, and organization.
Your website's design's coding structure is more important to search engines though. Errors or flawed coding will not allow some search engines to ability understand and "crawl" your website to learn more about your services. If search engines cannot clearly understand what services you provide they may either send the wrong type of traffic to your website or worst yet, not send any traffic.
To learn more about how proper website design can still be beautiful and convey a strong message to your targeted audience visit our website design page.
Search Engine Optimization (SEO)
SEO is the process of optimized your website and increasing links & web pages linking to your website for increased and higher visibility in the search engines results pages sometimes referred to as natural/organic rankings.
We have an abundance of information on the search engine optimization process and how we use our unique methodology to increase our clients' rankings faster than their competition. To get a more in-depth understanding visit our search engine optimization page.
Copywriting
Search engines love content. Whether it is contextual, images, photo, videos, or mp3s/audio, search engines live and thrive on organizing information. Contextual copywriting is one of the more important aspects of a proper search engine optimization campaign. A website needs to grow and stay fresh so search engines can continue sending targeted focused traffic. To learn more about the benefits of our unique copywriting services visit our copywriting page.
Affiliate Marketing
Affiliate Marketing is a very popular marketing model that allows a website to sell a good or service of another website or product and get paid only when an item is sold. The reason is added to SEM is that the links, images, and content that is created, shared, and used by affiliates helps the overall search engine rankings of our client's websites. To learn more about this great service visit our affiliate marketing page.
Paid Search (Direct payments to search engines)
Pay Per Click (PPC)
Pay Per Click is a marketing method used to generating increased traffic faster, but at a slightly more expensive route than SEO. PPC can send traffic tomorrow, where as SEO goes through a process of creating an online presence that will send traffic over the longer term.
PPC is where search engines make the majority of their money. Whenever a user clicks a text ad, display ad, or a multimedia/flash ad the search engines charges a client based on the popularity of the keywords used, keyword relevancy, and quality of a campaign.
Karma Snack staff members have over 15 combined years of running successful, and profitable PPC campaigns. To learn more about how Karma Snack can better optimize your campaign visit our Pay Per Click (PPC) page.
Paid PlacementPaid placement is offered by some search engines but not all. Paid placement involves including a websites in the natural/organic listing by having them pay for it. Without this method the website would normally have to do search engine optimization methods and compete with other pages for a particular keyword. The costs involved depend on the popularity of the keywords, and the industry. To grasp a better understanding of this service visit our paid placement page.
Contextual & Display Advertising
Contextual advertising is usually referred to as a text ad. Display advertisement is also referred to as "Banner Ads" or simply "Display Ads" for short. The Contextual and display advertising process involves of buying advertising space on a website, portal, directory, or other high trafficked online venues and placing advertise for your website.
Some types of advertising pass search engine rankings and other benefits, which is why it is included in SEM. The main role of advertisement though is to send traffic to a website through the strategic placement on websites where the targeted audience visits. Learn more about contextual and display advertising by visiting our online advertising page.
Paid InclusionPaid inclusion is similar to paid placement, but it involves more web portals and directory rather than search engines. Paid inclusion allows a website owner to paid to be included in a directory or online portal. The greatest benefit is that paid portals are usually high-ranking websites that add search engine rankings to a website but also send a good amount of steady traffic. To get a more thorough understanding of this process visit our paid inclusion page.
Paid and Non-Paid Search (Aspects that involve both sides of the coin)
Lead Generation
Our staff has over 20 combined years of generating sales leads for sales teams for small to Fortune 500 companies. Lead generation creates an environment of trust, reliability, and honest within your consumers which turns them from visitors into potential clients.
To learn more about Karma Snack's unique lead generation methods we use for our clients' visitor our lead generation page.
Conversion Optimization
A conversion happens when a website visitor turns into a potential client, a sale, or a lead. The process of going from a visitors to filling out a form to be contacted, buying a product online, or getting more information is called a conversion.
All aspects of your visitors experience effect the conversion percentage or rate. To increase the amount of traffic that is converting Karma Snack using techniques such as a/b split testing, multi-variant testing, customer feedback technologies, color psychology, and web design to constantly improve your website's performance, focus your audience and convert them. To get a better understand about conversions visit our conversion optimization page.
Reputation Management
Reputation Management consist of tracking your website, company, and brand's public relation image online. It involves enhancing positive online opinion, and reducing/burying/eliminating negative opinions.
For example in the past we have found problems with distribution centers of clients that where illegally selling stole merchandise at a lower price. We informed the client who was able to stop the problem that was causing them to lose online sales. To get a better understand of this service visit our reputation management page.
Branding
A strong online presence is necessary for a company that wants to have a future. There are still some business that don't even have a website; but if one does the research on these business they will find that the majority of their competition has some online presence.
We are in the age of rapid fast moving technology, and a company's image is everything if they want to do business online.
Have you ever noticed that people do more and more research of companies online before they decided to take their time to do business with them offline? Website reviews, customer reviews, and a strong online presence all affect the image of a company's brand. Learn more about how a Karma Snack Internet Marketing campaign can help your company improve it's online image by visiting our branding page.
Search Engine Marketing Overview
Done right Search engine marketing can greatly increase your website's traffic, your brand's online presence, and greatly benefit your bottom-line.
All of the mentioned services are included in all quotes that we give clients.
At Karma Snack our goals is to create customized marketing campaigns directed at your targeted audience that will increase your sales, leads, and profitability online. With any major marketing initiative it is important to full understand what is involved.
We have representatives ready to assist you with getting started and with any questions you may have. Contact Us Today to learn more about Karma Snack and our full services Internet marketing campaigns.
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